What we love
- Waterfall enrichment across 100+ data sources
- AI research agents do work that used to need a human
- Creative GTM canvas — much more than a CRM enricher
What to watch
- Steep learning curve — there's a real Clay ramp
- Credit-based pricing can surprise you on heavy runs
Best for
GTM engineering teams that want to build bespoke data and personalization workflows.
Key features
- Waterfall enrichment across 100+ providers
- AI agents (Claygent) for web research
- Spreadsheet-style table UI
- HTTP / API / webhook nodes
- Native sync to most CRMs and outbound tools
Integrates with
What is Clay?
Clay is a creative GTM canvas that combines 100+ data sources, AI research agents, and waterfall enrichment to turn lists into highly-targeted outreach.
Who is it for?
Clay is a great fit for teams looking for a sales & outreach tool that fits the freemium tier. It's especially loved by B2B sales teams, founders running outbound, and growth agencies.
Key tags
Lead EnrichmentSales IntelligenceGTM Engineering
How it compares
We curate Clay among the top Sales & Outreach tools on saas.fyi. Browse all Sales & Outreach tools to compare alternatives, or use the directory's search and filters to find a closer fit.
Pricing
Free, Starter $149/mo. Pricing tier: Freemium. Always confirm current pricing on the official site — SaaS pricing changes frequently.
Quick facts
- Category: Sales & Outreach
- Pricing: Freemium — Free, Starter $149/mo
- Website: clay.com
