Email & Newsletter · 7 tools · curated by humans

The Newsletter Creator Stack

What we'd use to start (or scale) a paid newsletter in 2026.

Newsletters are having a moment again — but the platforms aren't all built the same. Pick based on whether you want maximum growth (Substack), maximum monetization (Beehiiv), or maximum control (Ghost, Buttondown).

№01
Beehiiv logo
Beehiiv Freemium

The growth pick. Built-in ad network, paid subs, and recommendations make it the highest-leverage choice for serious newsletters.

The newsletter platform built for growth and monetization.

№02
Substack logo
Substack Freemium

The distribution pick. Substack's network effect still matters — best for writers who want passive growth via the platform.

The home for great writing and paid newsletters.

№03
Kit logo
Kit Freemium

The creator pick. Tight integrations with creator commerce — courses, products, sponsorships.

Creator-focused email marketing (formerly ConvertKit).

№04
Ghost logo
Ghost Freemium

The control pick. Open-source, self-hostable, owns your audience and your domain.

The open-source platform for independent publishers.

№05
Buttondown logo
Buttondown Freemium

The indie pick. Beautiful, minimal, made by one person — for writers who prefer Markdown and small tools.

An elegant, minimal email newsletter tool for writers.

№06
Loops logo
Loops Freemium

The B2B pick. If you're sending a SaaS newsletter alongside transactional, Loops handles both.

Modern email for SaaS — campaigns, transactional, and loops.