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Mixpanel

Event-based product analytics for growth teams.

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What we love

  • Generous free tier (1M events/mo)
  • Strong funnels + retention
  • Mature platform

What to watch

  • Less auto-capture than Heap
  • Pricing scales fast

Best for

Product teams running event-based analytics with code-instrumented tracking.

Key features

  • Event-based analytics
  • Funnels + retention + cohorts
  • Insights AI
  • Experiment tracking
  • Mobile + web SDKs

What is Mixpanel?

Mixpanel is a long-standing product analytics platform with funnels, retention, cohorts, and a free tier up to 1M events.

Who is it for?

Mixpanel is a great fit for teams looking for a analytics & monitoring tool that fits the freemium tier. It's especially loved by product, growth, and engineering teams.

Key tags

Product AnalyticsFunnelsRetention

How it compares

We curate Mixpanel among the top Analytics & Monitoring tools on saas.fyi. Browse all Analytics & Monitoring tools to compare alternatives, or use the directory's search and filters to find a closer fit.

Pricing

Free, Growth $24/mo. Pricing tier: Freemium. Always confirm current pricing on the official site — SaaS pricing changes frequently.

Quick facts

  • Category: Analytics & Monitoring
  • Pricing: Freemium — Free, Growth $24/mo
  • Website: mixpanel.com
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