What we love
- Universally known SMB email platform
- Strong template library
- Integration with QuickBooks (post-Intuit)
What to watch
- Pricing creep over the years
- Less modern than Klaviyo/Loops
Best for
SMBs sending newsletters + basic automation.
Key features
- Email marketing + automations
- Customer journey builder
- Audience management + CRM
- Mailchimp AI (Smart Send Time)
- Websites + landing pages
What is Mailchimp?
Mailchimp is one of the original email marketing platforms — now an Intuit company with full SMB marketing automation features.
Who is it for?
Mailchimp is a great fit for teams looking for a email & newsletter tool that fits the freemium tier. It's especially loved by marketing teams, creators, and developers sending production email.
Key tags
Email MarketingMarketing AutomationSMB
How it compares
We curate Mailchimp among the top Email & Newsletter tools on saas.fyi. Browse all Email & Newsletter tools to compare alternatives, or use the directory's search and filters to find a closer fit.
Pricing
Free, Essentials from $13/mo. Pricing tier: Freemium. Always confirm current pricing on the official site — SaaS pricing changes frequently.
Quick facts
- Category: Email & Newsletter
- Pricing: Freemium — Free, Essentials from $13/mo
- Website: mailchimp.com
